https://valentinavalentina.com Valentina Carrillo Mon, 06 Oct 2025 13:24:18 +0000 https://valentinavalentina.com en https://valentinavalentina.com/Home Wed, 21 Aug 2024 14:25:11 +0000 Valentina Carrillo https://valentinavalentina.com/Home <img width="440" height="490" width_o="440" height_o="490" data-src="https://freight.cargo.site/t/original/i/9cd6f60e0ecfbcb225c1f654bfa75d9a873078240de8d335639ee1cced03521c/Artboard-183.jpg" data-mid="216732143" border="0" src="https://freight.cargo.site/w/440/i/9cd6f60e0ecfbcb225c1f654bfa75d9a873078240de8d335639ee1cced03521c/Artboard-183.jpg" /> <img width="668" height="897" width_o="668" height_o="897" data-src="https://freight.cargo.site/t/original/i/5b4929930c37c1f531ccfa93083a55d58d1310115f3cc333cd11caa4f26e15e3/TND_COVER3.png" data-mid="240613364" border="0" src="https://freight.cargo.site/w/668/i/5b4929930c37c1f531ccfa93083a55d58d1310115f3cc333cd11caa4f26e15e3/TND_COVER3.png" /> <img width="440" height="490" width_o="440" height_o="490" 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width_o="440" height_o="491" data-src="https://freight.cargo.site/t/original/i/abdcb7abddf52010018939e3dbf6a68b9e7c9080aba5e3a05d81ee07bca1d73d/Totona.png" data-mid="216732157" border="0" src="https://freight.cargo.site/w/440/i/abdcb7abddf52010018939e3dbf6a68b9e7c9080aba5e3a05d81ee07bca1d73d/Totona.png" /> https://valentinavalentina.com/Client-Work Wed, 21 Aug 2024 14:25:14 +0000 Valentina Carrillo https://valentinavalentina.com/Client-Work <img width="1251" height="1561" width_o="1251" height_o="1561" data-src="https://freight.cargo.site/t/original/i/bc348e289149b32954d126d2bdec53379011c49b66dbc5c3e803a04894fe6027/Cover2.png" data-mid="239073637" border="0" src="https://freight.cargo.site/w/1000/i/bc348e289149b32954d126d2bdec53379011c49b66dbc5c3e803a04894fe6027/Cover2.png" /> <img width="534" height="527" width_o="534" height_o="527" data-src="https://freight.cargo.site/t/original/i/9b2b3f9e051e4a2a9a8ea3a326ce2f0336f588c1f457c4e0a72de08665fa1541/PS_Cover3.png" data-mid="240606410" 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FlyersInternet Archive Nicer Tuesdays SocksWhen Did Design Stop Being “Multidisciplinary?” Fonts in use Cooper Black Logo LocoArt of the titleFont BriefBarbara Stauffacher Solomon | Visions Not Previously Seen Women Who DesignMUJI: Design is the Integrity of Things - Naoto Fukasawa, Product Designerbirkhaeuser-oeriGuía de aves https://valentinavalentina.com/About Wed, 21 Aug 2024 14:26:41 +0000 Valentina Carrillo https://valentinavalentina.com/About Valentina Carrillo, Caracas, 1990. I’m a Venezuelan-French freelance graphic designer based in France, specializing in branding and visual identity. I create purposeful, clear, and effective designs for branding, web, and editorial projects, with a focus on organizations that act with care for people, society, and the environment. My approach is rooted in trust and collaboration, and I’m determined to uncover the meaning behind every project to deliver impactful, functional solutions. Studies2009—2014 Degree in Art &amp; Graphic Design.University of Margarita, Venezuela. CapabilitiesBranding &amp; identityDesign systems &amp; guidelinesPrint &amp; digital designConcept developmentEditorial design Web design Design for motion Why work with me? By understanding your needs, we’ll work together to discover the ideal solution and refine it until your message is both clear and compelling. ︎︎︎ “Valentina was such a great fit for our organization and exceeded our expectations. She presented us several concepts based on our initial notes and was able to incorporate our feedback expertly and creatively. We now have a new logo and brand identity that embodies our vision; we're excited to share it with the world!” — Akira B. Director of Operations, PangeaSeed https://valentinavalentina.com/Contact-1 Wed, 21 Aug 2024 15:20:14 +0000 Valentina Carrillo https://valentinavalentina.com/Contact-1 Inquiry form Whether you are a small business, start-up, NGO or an individual, please fill out this short inquiry form. This helps me evaluate if we’re a good match in terms of timing, deadlines, and budget. Fill out the form︎︎︎ Email For inquiries from design agencies, creative directors, recruiters and similar, please contact me directly via email. Send me an email︎︎︎ https://valentinavalentina.com/Koff Wed, 21 Aug 2024 14:25:19 +0000 Valentina Carrillo https://valentinavalentina.com/Koff KoffWebsite Redesign 2023 We redesigned Koff's website to make shopping for luxury office furniture easier and more enjoyable. Koff specializes in high-end office furnishings from top brands like Herman Miller and MillerKnoll. The new site features a user-friendly UX/UI design that makes every interaction smooth and intuitive, helping you find your perfect workspace. I focused on a minimalist design that is sleek, elegant, and visually appealing, reflecting the sophistication of Koff's products.In collaboration with RGBCorp + Pablo G. LucioMy Roles Art Direction + UI DesignClient Koff (MillerKnoll)Website koff.es <img width="1441" height="901" width_o="1441" height_o="901" data-src="https://freight.cargo.site/t/original/i/98927124e70e3b3ba44e71726723b77213c9e3ad6df8832f2662f5caf2cdadd8/Desktop-Screens.png" data-mid="216732230" border="0" src="https://freight.cargo.site/w/1000/i/98927124e70e3b3ba44e71726723b77213c9e3ad6df8832f2662f5caf2cdadd8/Desktop-Screens.png" /> <img width="1441" height="900" width_o="1441" height_o="900" data-src="https://freight.cargo.site/t/original/i/e1057e22d7ab3e1ffa3ff14f150497ada54ed8fb9468c9364d2033411dcb1e1b/Titulos.png" data-mid="216732234" border="0" src="https://freight.cargo.site/w/1000/i/e1057e22d7ab3e1ffa3ff14f150497ada54ed8fb9468c9364d2033411dcb1e1b/Titulos.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b927889a9d27ee0c9cce858511272d9771a06b80828a9c8193eb560a41dc7a68/Homepage-Menu_Mobile.gif" data-mid="216732238" border="0" src="https://freight.cargo.site/w/1000/i/b927889a9d27ee0c9cce858511272d9771a06b80828a9c8193eb560a41dc7a68/Homepage-Menu_Mobile.gif" /> <img width="1440" height="901" width_o="1440" height_o="901" data-src="https://freight.cargo.site/t/original/i/c5a81a7d854136ca2f371f5d6384c6295796057e810cb0a7543554a63d57cba5/Mobile.png" data-mid="216732231" border="0" src="https://freight.cargo.site/w/1000/i/c5a81a7d854136ca2f371f5d6384c6295796057e810cb0a7543554a63d57cba5/Mobile.png" /> <img width="1441" height="2813" width_o="1441" height_o="2813" data-src="https://freight.cargo.site/t/original/i/0f8392716e36536b1a742a34eafc651e72f4bf23291ad2bbc431cc464ce5311a/Full-Home.png" data-mid="216732239" border="0" src="https://freight.cargo.site/w/1000/i/0f8392716e36536b1a742a34eafc651e72f4bf23291ad2bbc431cc464ce5311a/Full-Home.png" /> <img width="1441" height="1626" width_o="1441" height_o="1626" data-src="https://freight.cargo.site/t/original/i/5954c48b67d64bcefc89d05fc5695dcc48d1a36c4e45f0fd298d6d015bfda96b/About.png" data-mid="216732241" border="0" src="https://freight.cargo.site/w/1000/i/5954c48b67d64bcefc89d05fc5695dcc48d1a36c4e45f0fd298d6d015bfda96b/About.png" /> <img width="1441" height="1912" width_o="1441" height_o="1912" data-src="https://freight.cargo.site/t/original/i/b622a9ed7f624e5c6aa08f65bcabb68b60b002665aadef57a797ff8cafd7929a/Contacto.png" data-mid="216732240" border="0" src="https://freight.cargo.site/w/1000/i/b622a9ed7f624e5c6aa08f65bcabb68b60b002665aadef57a797ff8cafd7929a/Contacto.png" /> Tienda <img width="1441" height="940" width_o="1441" height_o="940" data-src="https://freight.cargo.site/t/original/i/b6a7cc7a6f9170e2dfa386f5074b9e0c415cb4904ba4b80bd209f716c59eddc3/Tienda-1.png" data-mid="216732235" border="0" src="https://freight.cargo.site/w/1000/i/b6a7cc7a6f9170e2dfa386f5074b9e0c415cb4904ba4b80bd209f716c59eddc3/Tienda-1.png" /> <img width="1441" height="1961" width_o="1441" height_o="1961" data-src="https://freight.cargo.site/t/original/i/e9e2bfb9c9f84801e514fcad1f43f91af4a4a1a940d8152e5131ca68a1304e4a/Tienda-2.png" data-mid="216732242" border="0" src="https://freight.cargo.site/w/1000/i/e9e2bfb9c9f84801e514fcad1f43f91af4a4a1a940d8152e5131ca68a1304e4a/Tienda-2.png" /> <img width="1441" height="1488" width_o="1441" height_o="1488" data-src="https://freight.cargo.site/t/original/i/7ff3855826194fbd9f6bbcd56620ddda5eecca1bec5d241956689bab501c31c9/Tienda-3.png" data-mid="216732243" border="0" src="https://freight.cargo.site/w/1000/i/7ff3855826194fbd9f6bbcd56620ddda5eecca1bec5d241956689bab501c31c9/Tienda-3.png" /> Home ︎︎︎ https://valentinavalentina.com/BID-1 Wed, 21 Aug 2024 14:25:22 +0000 Valentina Carrillo https://valentinavalentina.com/BID-1 BID Branding &amp; Web design2022 “B.I.D. Canada ltd. Is a custom design and manufacturing team that provides and maintains tailored bulk handling solutions to our client’s unique business problems.” From: bidcanadaltd.comAgency The Ginger AgencyCreative direction Susana Rojas <img width="1920" height="1027" width_o="1920" height_o="1027" data-src="https://freight.cargo.site/t/original/i/d45b0434143cbfce5327a5d66152e7a92f410031140de918cb262fe3ba781b89/BID-1.jpg" data-mid="216732244" border="0" src="https://freight.cargo.site/w/1000/i/d45b0434143cbfce5327a5d66152e7a92f410031140de918cb262fe3ba781b89/BID-1.jpg" /> At it’s beginnings, BID was formed as a “one-man engineering service, providing engineering and layout drawings for industrial clients on various types of projects. As the company’s success grew, one offering was in particularly high demand: conveyor systems.”Having this in mind, the logo was created with the intention on representing the form of the conveyor, from a perspective that shows movement by its diagonals. <img width="1024" height="682" width_o="1024" height_o="682" data-src="https://freight.cargo.site/t/original/i/e53592b13f6d2ee10421fe17a730bdd668bde854ab81e392b952f2461b1695c2/D2A8285-1024x682.jpeg" data-mid="216732249" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e53592b13f6d2ee10421fe17a730bdd668bde854ab81e392b952f2461b1695c2/D2A8285-1024x682.jpeg" /> <img width="566" height="555" width_o="566" height_o="555" data-src="https://freight.cargo.site/t/original/i/fd6aced4eef42dba1b488e444eb145cd4bfba6200bc74b72f2780b038a537acb/BID-2.jpg" data-mid="216732245" border="0" src="https://freight.cargo.site/w/566/i/fd6aced4eef42dba1b488e444eb145cd4bfba6200bc74b72f2780b038a537acb/BID-2.jpg" /> A symbol for smaller and secondary uses was created, by reducing its shape and maintening the first letter of the company’s name. <img width="1920" height="1401" width_o="1920" height_o="1401" data-src="https://freight.cargo.site/t/original/i/8a98fce67f26a046a78066977f2e7036dfc13c5060f692ae9d3b23748a7c1161/BID-3.jpg" data-mid="216732270" border="0" src="https://freight.cargo.site/w/1000/i/8a98fce67f26a046a78066977f2e7036dfc13c5060f692ae9d3b23748a7c1161/BID-3.jpg" /> ColorsA dark blue is the main colour of the brand, pared with a lime yellow as an accent, that sometimes takes more space to make a point, or to be bold and daring. <img width="1920" height="1401" width_o="1920" height_o="1401" data-src="https://freight.cargo.site/t/original/i/3ed066e39231cad036ee2408a256b7a352dda1d869942ef6e0c0f187cd942bd1/BID-4.jpg" data-mid="216732250" border="0" src="https://freight.cargo.site/w/1000/i/3ed066e39231cad036ee2408a256b7a352dda1d869942ef6e0c0f187cd942bd1/BID-4.jpg" /> Typefaces Kanit Bold represent the primary typographic voice of the brand. While Manrope rests as a secondary typeface that is more discreate and simple. <img width="1920" height="1028" width_o="1920" height_o="1028" data-src="https://freight.cargo.site/t/original/i/fcf122d9ad0daf1d4866f0454b01506ba6ea71b51b8720e6be2f2712dfbfc0fe/BID-6.jpg" data-mid="216732268" border="0" src="https://freight.cargo.site/w/1000/i/fcf122d9ad0daf1d4866f0454b01506ba6ea71b51b8720e6be2f2712dfbfc0fe/BID-6.jpg" /> <img width="1920" height="1401" width_o="1920" height_o="1401" data-src="https://freight.cargo.site/t/original/i/7b824781499c8c9b918db38acc7407006c904e492caa0104e30ed466422075c2/BID-7.jpg" data-mid="216732267" border="0" src="https://freight.cargo.site/w/1000/i/7b824781499c8c9b918db38acc7407006c904e492caa0104e30ed466422075c2/BID-7.jpg" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/9d9d73c0f64a4abff1382b021e6c34133c764f2b461dcc5e9c24ab744644047a/Perfect_Binding_Brochure_Mockup_3.png" data-mid="216732252" border="0" src="https://freight.cargo.site/w/1000/i/9d9d73c0f64a4abff1382b021e6c34133c764f2b461dcc5e9c24ab744644047a/Perfect_Binding_Brochure_Mockup_3.png" /> <img width="3300" height="2400" width_o="3300" height_o="2400" data-src="https://freight.cargo.site/t/original/i/d8a20ce155a3e1196c292b60a99da71d2d629c0c4d574b7fecbbeb64a6260457/Free_Business_Card_Mockup_2.png" data-mid="216732269" border="0" src="https://freight.cargo.site/w/1000/i/d8a20ce155a3e1196c292b60a99da71d2d629c0c4d574b7fecbbeb64a6260457/Free_Business_Card_Mockup_2.png" /> <img width="1920" height="1401" width_o="1920" height_o="1401" data-src="https://freight.cargo.site/t/original/i/8a49362356433ab4ec6f691313a1166a97d274f9aaa110a9123eb0c34f93cd9b/BID-9-Web2.jpg" data-mid="216732266" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/8a49362356433ab4ec6f691313a1166a97d274f9aaa110a9123eb0c34f93cd9b/BID-9-Web2.jpg" /> <img width="1920" height="1201" width_o="1920" height_o="1201" data-src="https://freight.cargo.site/t/original/i/35c6313ffa28b5d958f940032cb0cd589da2fdde99474e1cdfb2ef483161a2d2/Artboard-323-copy.png" data-mid="216732263" border="0" src="https://freight.cargo.site/w/1000/i/35c6313ffa28b5d958f940032cb0cd589da2fdde99474e1cdfb2ef483161a2d2/Artboard-323-copy.png" /> <img width="1920" height="1201" width_o="1920" height_o="1201" data-src="https://freight.cargo.site/t/original/i/2cbf32563f2b821d7ae5e8b84e8540fbdd9554f4d579d18cc04ed5096cc66f83/Artboard-318.png" data-mid="216732257" border="0" src="https://freight.cargo.site/w/1000/i/2cbf32563f2b821d7ae5e8b84e8540fbdd9554f4d579d18cc04ed5096cc66f83/Artboard-318.png" /> <img width="1920" height="1201" width_o="1920" height_o="1201" data-src="https://freight.cargo.site/t/original/i/36e3eb51f276995adf3ae05385de89aac7529061955256d62a2f728169030f36/Artboard-320.png" data-mid="216732259" border="0" src="https://freight.cargo.site/w/1000/i/36e3eb51f276995adf3ae05385de89aac7529061955256d62a2f728169030f36/Artboard-320.png" /> <img width="1920" height="1201" width_o="1920" height_o="1201" data-src="https://freight.cargo.site/t/original/i/0790c03941934d75bc8362adc4e8651ec0eda26852c27af0e642cdbccf58cb39/Artboard-321.png" data-mid="216732260" border="0" src="https://freight.cargo.site/w/1000/i/0790c03941934d75bc8362adc4e8651ec0eda26852c27af0e642cdbccf58cb39/Artboard-321.png" /> <img width="1920" height="1201" width_o="1920" height_o="1201" data-src="https://freight.cargo.site/t/original/i/efddffbbd4b021d582ab23b08ed5a6fac82337875a5e1f9043f41c929fd2536e/Artboard-322.png" data-mid="216732261" border="0" src="https://freight.cargo.site/w/1000/i/efddffbbd4b021d582ab23b08ed5a6fac82337875a5e1f9043f41c929fd2536e/Artboard-322.png" /> <img width="1920" height="1201" width_o="1920" height_o="1201" data-src="https://freight.cargo.site/t/original/i/7f0019b61f7acb6e5b5adbe6a89f2b4f13564551362b850a64df6f1d1e986be0/Artboard-323-copy-2.png" data-mid="216732262" border="0" src="https://freight.cargo.site/w/1000/i/7f0019b61f7acb6e5b5adbe6a89f2b4f13564551362b850a64df6f1d1e986be0/Artboard-323-copy-2.png" /> <img width="1920" height="1201" width_o="1920" height_o="1201" data-src="https://freight.cargo.site/t/original/i/82a1846f2f6557a23ed4c1d90b0ff9ba17059be313327793e80e942ebc465198/Artboard-323.png" data-mid="216732264" border="0" src="https://freight.cargo.site/w/1000/i/82a1846f2f6557a23ed4c1d90b0ff9ba17059be313327793e80e942ebc465198/Artboard-323.png" /> Home ︎︎︎ https://valentinavalentina.com/Delouss-Tshirts Mon, 06 Oct 2025 13:24:18 +0000 Valentina Carrillo https://valentinavalentina.com/Delouss-Tshirts Delouss T-shirtsMerch design The Marseille-Cassis is one of France’s most iconic half marathons, held annually on the last weekend of October. With a breathtaking route connecting Marseille and Cassis, two Mediterranean gems, the event draws thousands of runners and spectators, blending sport, scenery, and tradition. Delouss, an Italian restaurant with deep Marseillaise roots, has been an active part of this celebration for years. During race bib pickup, the Delouss team sets up a stand offering their signature dishes, sharing their cuisine with participants. Beyond this, the founder, along with family and friends, are regular runners who take on the challenge each year. As part of this tradition, they design exclusive T-shirts that represent them in the race and carry the spirit of Delouss along the course. Client: Delouss | Pasta &amp; PIadina Event: Marseille Cassis <img width="1250" height="896" width_o="1250" height_o="896" data-src="https://freight.cargo.site/t/original/i/792c8907ab5b634e55dcf8d6e2f309bf7254bb00079b39dc96b83cbeab13d973/1.png" data-mid="240572039" border="0" src="https://freight.cargo.site/w/1000/i/792c8907ab5b634e55dcf8d6e2f309bf7254bb00079b39dc96b83cbeab13d973/1.png" /> <img width="1251" height="896" width_o="1251" height_o="896" data-src="https://freight.cargo.site/t/original/i/c7613ffa060543577a443e4d0ce0666520344da9aff5607301769f7500c1c089/2.png" data-mid="240572041" border="0" src="https://freight.cargo.site/w/1000/i/c7613ffa060543577a443e4d0ce0666520344da9aff5607301769f7500c1c089/2.png" /> Sketches. <img width="1251" height="897" width_o="1251" height_o="897" data-src="https://freight.cargo.site/t/original/i/64d79e35e2ed0e10cd2364a7359ca75ac0e01f419c7afe7ef6756811d82b8829/5.png" data-mid="240572042" border="0" src="https://freight.cargo.site/w/1000/i/64d79e35e2ed0e10cd2364a7359ca75ac0e01f419c7afe7ef6756811d82b8829/5.png" /> The letters for “Marseille Cassis” were made by hand with ink. <img width="1251" height="896" width_o="1251" height_o="896" data-src="https://freight.cargo.site/t/original/i/6c0735e7255e7ecd5ae3423d4e9c0e9c00d423337f8b6b32085bbf20d9ef393b/4.png" data-mid="240572044" border="0" src="https://freight.cargo.site/w/1000/i/6c0735e7255e7ecd5ae3423d4e9c0e9c00d423337f8b6b32085bbf20d9ef393b/4.png" /> <img width="1251" height="896" width_o="1251" height_o="896" data-src="https://freight.cargo.site/t/original/i/f5d4a474a7407a191e99ee07e8561f391b39c8ba451bab89510b4a6240c15057/3.png" data-mid="240572043" border="0" src="https://freight.cargo.site/w/1000/i/f5d4a474a7407a191e99ee07e8561f391b39c8ba451bab89510b4a6240c15057/3.png" /> <img width="1251" height="896" width_o="1251" height_o="896" data-src="https://freight.cargo.site/t/original/i/90987caff52f0249f195e3d3e8061c430addbeed4ee6df97094b411527227c31/6.png" data-mid="240572046" border="0" src="https://freight.cargo.site/w/1000/i/90987caff52f0249f195e3d3e8061c430addbeed4ee6df97094b411527227c31/6.png" /> <img width="576" height="896" width_o="576" height_o="896" data-src="https://freight.cargo.site/t/original/i/47c7a1ebbb22f85743f0f83326fa026db68d7a629176e48ac7f0c8e7d0d6e314/7.png" data-mid="239072696" border="0" src="https://freight.cargo.site/w/576/i/47c7a1ebbb22f85743f0f83326fa026db68d7a629176e48ac7f0c8e7d0d6e314/7.png" /> <img width="576" height="896" width_o="576" height_o="896" data-src="https://freight.cargo.site/t/original/i/56ded949c28813fd6b1511be902211de047f6177c442f9020b4c9d8fe1e919b9/8.png" data-mid="239072699" border="0" src="https://freight.cargo.site/w/576/i/56ded949c28813fd6b1511be902211de047f6177c442f9020b4c9d8fe1e919b9/8.png" /> <img width="1251" height="896" width_o="1251" height_o="896" data-src="https://freight.cargo.site/t/original/i/1ab66e6a3821ece38a9613851c5b4620349978b6faa399e18711a0f0919cfb58/9.png" data-mid="239072707" border="0" src="https://freight.cargo.site/w/1000/i/1ab66e6a3821ece38a9613851c5b4620349978b6faa399e18711a0f0919cfb58/9.png" /> Home ︎︎︎ https://valentinavalentina.com/EF-Campaign Wed, 21 Aug 2024 14:25:27 +0000 Valentina Carrillo https://valentinavalentina.com/EF-Campaign EF CampaignVisual identity + Motion design The city of Fredericton (New Brunswick, Canada) created a platform for public participation, wanting people to come up, participate and give their opinion on different topics and projects. The client requested something cheerful and simple. We developed the visual identity of this project and apply them to a variety of digital pieces.Agency: The Ginger AgencyCreative direction: Susana Rojas Animation &amp; sound design: Manuel Martín Promotional videoWe work with the simplicity of geometric shapes to generate a dynamic and fun video. <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/6cd9cb33d6c08ba234a576d5c6523cf0678efb4c2e38e858335cb8183f530d99/3bd95d15-e8c3-46d3-b981-424c0131f04f_rw_1200.gif" data-mid="216732275" border="0" src="https://freight.cargo.site/w/739/i/6cd9cb33d6c08ba234a576d5c6523cf0678efb4c2e38e858335cb8183f530d99/3bd95d15-e8c3-46d3-b981-424c0131f04f_rw_1200.gif" /> <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/346a61097c2510b684e3cbef165068aea7e41675736f34ea27704a98c7264443/c07a1c85-ee06-4609-9092-0e5690f33995_rw_1200.gif" data-mid="216732280" border="0" src="https://freight.cargo.site/w/739/i/346a61097c2510b684e3cbef165068aea7e41675736f34ea27704a98c7264443/c07a1c85-ee06-4609-9092-0e5690f33995_rw_1200.gif" /> <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/949d7d4e0169938c61e3ca94c2bb62c4d8559413c9918ea5174b10817588bad6/28de4bfa-0fd8-4530-a3a3-1f71dda35abf_rw_1200.gif" data-mid="216732276" border="0" src="https://freight.cargo.site/w/739/i/949d7d4e0169938c61e3ca94c2bb62c4d8559413c9918ea5174b10817588bad6/28de4bfa-0fd8-4530-a3a3-1f71dda35abf_rw_1200.gif" /> <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/e40546da38fea355e214d07a6fcf17dc42e28d9e9418eb34b04ceca70e8fae78/7dac5df4-be64-45d9-9c82-f56788945a84_rw_1200.gif" data-mid="216732281" border="0" src="https://freight.cargo.site/w/739/i/e40546da38fea355e214d07a6fcf17dc42e28d9e9418eb34b04ceca70e8fae78/7dac5df4-be64-45d9-9c82-f56788945a84_rw_1200.gif" /> <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/513e948d8d3ac40f1d83acd4f0b8d5dd1425d6cf89d80925e4d640be16756020/19f5b649-bc0b-47f1-94ce-5c2623dac9b7_rw_1200.gif" data-mid="216732278" border="0" src="https://freight.cargo.site/w/739/i/513e948d8d3ac40f1d83acd4f0b8d5dd1425d6cf89d80925e4d640be16756020/19f5b649-bc0b-47f1-94ce-5c2623dac9b7_rw_1200.gif" /> <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/25e6cb7cfd33dcc5cf5942556f1c19c2d7024d45a670e1290b914599409ce9c5/def83e49-22e2-42c1-b765-1191ed697bf7_rw_1200.gif" data-mid="216732279" border="0" src="https://freight.cargo.site/w/739/i/25e6cb7cfd33dcc5cf5942556f1c19c2d7024d45a670e1290b914599409ce9c5/def83e49-22e2-42c1-b765-1191ed697bf7_rw_1200.gif" /> <img width="1921" height="1001" width_o="1921" height_o="1001" data-src="https://freight.cargo.site/t/original/i/b1d3d158674c6c13883cc35dd5d46916c87bc59204390c6222fdb457d1e3bd51/EF-1.png" data-mid="216732282" border="0" src="https://freight.cargo.site/w/1000/i/b1d3d158674c6c13883cc35dd5d46916c87bc59204390c6222fdb457d1e3bd51/EF-1.png" /> ︎︎︎The Fredericton logo existed already, so to make this sub-brand we added the bilingual words, with the idea to keep it simple but also for people to recognize the city’s brand. <img width="1921" height="1326" width_o="1921" height_o="1326" data-src="https://freight.cargo.site/t/original/i/bbc3171756672c0572a24fedd174131595a38918ebcd5d2f01f9bc031d171709/EF_BG_1.jpg" data-mid="216732289" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/bbc3171756672c0572a24fedd174131595a38918ebcd5d2f01f9bc031d171709/EF_BG_1.jpg" /> <img width="1921" height="1326" width_o="1921" height_o="1326" data-src="https://freight.cargo.site/t/original/i/8a3de0c9ee2bf673cf8ef6561f2a43fe8a33a2b343df38973577d60e30e1c5d3/EF_BG_2.jpg" data-mid="216732290" border="0" src="https://freight.cargo.site/w/1000/i/8a3de0c9ee2bf673cf8ef6561f2a43fe8a33a2b343df38973577d60e30e1c5d3/EF_BG_2.jpg" /> We decided to make a brand with really simple geometrical shapes. These not only are use as ornament and brand elements, but also they were used to construct a story, as seen in the video and digital pieces. <img width="1921" height="1082" width_o="1921" height_o="1082" data-src="https://freight.cargo.site/t/original/i/cad9e9137bdf84ff3b32718cac6d87077047e3aedc0aa7752f1669b71f1f9969/EF-3.jpg" data-mid="216732286" border="0" src="https://freight.cargo.site/w/1000/i/cad9e9137bdf84ff3b32718cac6d87077047e3aedc0aa7752f1669b71f1f9969/EF-3.jpg" /> Because this project was going to live mostly in the screens, we choose an open source typeface made for it. <img width="1921" height="1326" width_o="1921" height_o="1326" data-src="https://freight.cargo.site/t/original/i/3b04f6f869e60675aeceea9dc05fe15a689c12beebaacd94f27d69a67cefdec8/EF-2.png" data-mid="216732283" border="0" src="https://freight.cargo.site/w/1000/i/3b04f6f869e60675aeceea9dc05fe15a689c12beebaacd94f27d69a67cefdec8/EF-2.png" /> Some primary colors were picked because of the feeling of universality they transmit, along with a teal and a dark blue to make it more fun and have also more contrast.&nbsp; <img width="1198" height="1198" width_o="1198" height_o="1198" data-src="https://freight.cargo.site/t/original/i/c4f799d975176c76abbefd817c01599c20922d9f3163ee37139748413746f2b9/Artboard-321.jpg" data-mid="216732287" border="0" src="https://freight.cargo.site/w/1000/i/c4f799d975176c76abbefd817c01599c20922d9f3163ee37139748413746f2b9/Artboard-321.jpg" /> We also carried out a digital campaign on Instagram, Facebook and LinkedIn, for which these pieces were developed. <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/5b609c738109a3189c272511db9f030d5ac0d89691c6d09d9ea236c69dcdc020/Smartphone_Clay_Mockup_2.png" data-mid="216732285" border="0" src="https://freight.cargo.site/w/1000/i/5b609c738109a3189c272511db9f030d5ac0d89691c6d09d9ea236c69dcdc020/Smartphone_Clay_Mockup_2.png" /> <img width="1200" height="2115" width_o="1200" height_o="2115" data-src="https://freight.cargo.site/t/original/i/d840b8c3a39ee528a0f9e09d6b645eb92fc6e76f4c24cfd33a7d44f4b297f567/EF-5.jpg" data-mid="216732288" border="0" src="https://freight.cargo.site/w/1000/i/d840b8c3a39ee528a0f9e09d6b645eb92fc6e76f4c24cfd33a7d44f4b297f567/EF-5.jpg" /> Home ︎︎︎