BID

2022
Branding & Web design
“B.I.D. Canada ltd. Is a custom design and manufacturing team that provides and maintains tailored bulk handling solutions to our client’s unique business problems.”

From: bidcanadaltd.com

Agency: The Ginger Agency
Creative direction: Susana Rojas
Design: Valentina Carrillo




At it’s beginnings, BID was formed as a “one-man engineering service, providing engineering and layout drawings for industrial clients on various types of projects. As the company’s success grew, one offering was in particularly high demand: conveyor systems.”

Having this in mind, the logo was created with the intention on representing the form of the conveyor, from a perspective that shows movement by its diagonals.
A symbol for smaller and secondary uses was created, by reducing its shape and maintening the first letter of the company’s name.
Colors
A dark blue is the main colour of the brand, pared with a lime yellow as an accent, that sometimes takes more space to make a point, or to be bold and daring.
Typefaces
Kanit Bold represent the primary typographic voice of the brand. While Manrope rests as a secondary typeface that is more discreate and simple.