Everyone Eats

Visual identity
Everyone Eats NB is a pay-what-you-can student lunch program that offers the same great, healthy food to all students regardless of what they or their families can afford to pay.

A project created by:
Fredericton Community Kitchens
Creative direction: Susana Rojas
Design: Valentina Carrillo

The client requested something modern, friendly and simple in the whole look of this campaign. Keeping it also fun and uplifting. So we decided to make an icon that represented the main idea in an obvious way, and to pair it with bold and friendly typefaces.
The sketch was useful to vectorize the form on top of it. The idea was almost there.

We use warm colors to evoke healthy foods, and a welcoming environment for everyone.