I love seeking the key concept that shapes a brand.

Corp. Queulat

2023
Branding
The Queulat Corporation champions sustainable tourism as a pivotal driver for the economic, social, and cultural advancement of the northern Aysén region. Their efforts entail fostering synergy among public and private entities, partnering with regional stakeholders, and crafting localized strategic initiatives.

Service design and project management: José Sayago from Syngulars.

Working with José is always a pleasure. He contacted me to do the design of this amazing project and organized everything we needed for each stage of the process. He also did the service design, and manage the project smoothly.






Photo by Micael Sáez
The request was to make something warm, simple and professional, that would speak to government entities more than tourists or regular people. A friendly, relaxed and elegant look, where also requests from the client. More than promoting tourism, they want to transmit a sense of care for the culture of the region, its people, and for the biodiversity.